July 17, 2012
1,000 businesspeople turn out for smAlbany event, hear Google tips
By: Richard A. D'Errico
Source: The Business Review
Larry Zimbler estimated that before the day is through more than 1,000
businesspeople will have attended the smAlbany event held at the
University at Albany’s College of Nanoscale Science and Engineering.
Zimbler, president of Liberteks, an IT service provider in Guilderland, first started the event six years ago.
“Insane,” is how Darcy Knapp of SEO Web Mechanics and one of the organizers, described the event. “Nonstop people all day.”
day-long event featured talks like Knapp’s “Facebook for Business."
Other talks focused on innovative hiring tips and app development.
goal of the event was to help business executives network, land new
business and better understand social media and the Internet.
of companies, including State Farm, Carhartt and Capital District
Catering paid between $100 and $250 to host information tables.
DataPort, a Virginia-based data storage company, made the trip last
night to host a table at the event. Jerry McLean, a sales manager, said
he planned to drive around the Capital Region to look for potential
clients and resellers.
Elizabeth Rizzo, a marketing manager at
MAC Source communications, said some people stopped by her table looking
for a job. The Cohoes company isn't hiring right now, she said.
DeMike, head of Google’s partnership development and small business
engagement and advocacy, gave business executives tips on how improve
landing customers on the web. Google also is providing free web
DeMike said 97 percent of U.S. consumers go online
to research a product or service before making a purchase, making the
need to be found during searches crucial.
In the past, DeMike said, companies looked for customers.
“Now, customers are looking for you are someone like you,” he told the audience.
DeMike said building loyal customers starts with awareness.
can’t purchase from you if they don’t know you’re out there,” he said,
highlighting the need to invest in search engine optimization.
they find you, customers may make a trial purchase. The goal is to
provide strong customer support that forces the client to make a repeat
At Google, DeMike said, there is an expression: “Moments that matter.”
“Sometimes,” he said, “you only get a second with a customer.”
If the repeat purchase experience is a good one, the odds of a loyal customer increase.
customers will buy from you even if there’s a better product out
there,” he said. “Loyal customers are where most of your revenue will